If, like we do at Azzuro Blu, you use social media marketing to sell your products, you need to watch out for a few common mistakes. Keep reading to learn more about the common mistakes you need to avoid.
You should not launch your social media marketing campaign before learning more about your customers' habits when it comes to social networking. It is true that Facebook and Twitter are the most popular networks, but your customers might be using other networks such as Tumblr, Reddit or Pinterest. Social networking habits can vary a lot in function of location, age group or subculture. If you sell products to an international audience, your foreign customers probably use different networks. You need to use surveys to get a better idea of which networks your customers use on a daily basis.
You should not launch your social media marketing campaign without knowing what to expect. Keep in mind that some age groups or subcultures are more likely than others to buy a product after seeing an update on a social network. Social media has very little value to you if your customers are not likely to connect with their favorite brands on social networks. If you are not sure how interested your customers will be, you should launch your campaign on a trial basis. Present your campaign as a way of getting access to exclusive and valuable content to see how many customers subscribe.
You should not forget that by connecting with your brand on social networks, customers are making a statement. This action will become visible to their friends and will influence the way they are seen by their peers. Your customers will be more likely to connect with your brand if they feel like they can improve their own image by publicly associating with the image you have created for your brand. If you get a low interest for your social media marketing campaign, you might have to work on your branding strategy. Keep in mind that some products are too personal for your customers to feel comfortable about connecting with your brand on social networks.
Do not over share. A lot of users fall into the trap of sharing updates about absolutely everything. Before sharing an update, you should take a few minutes to ask yourself how valuable this content is. Always remember that you are using social media marketing to promote you brand. All your updates should be related to topics your customers will be interested in and be considered as valuable. You should not hesitate to spend one or two days without posting anything new if you cannot find valuable content to share with your audience. Keep track of which updates generate the most attention from your audience to get a better idea of the kind of content your audience wants to see.
Avoid these mistakes and you should be able to launch a very successful social media marketing campaign. Do more research on successful techniques before you start planning your social media marketing campaign.